Leading international oilfield services company, Expro, has won the ‘Best Audio Visual Employee Communication’ prize at this year’s Scottish Communications Awards.
The No Leak is Acceptable video was part of an internal safety campaign focused on teamwork and communication as effective ways of reducing hydrocarbon releases. Improving asset integrity performance by preventing all hydrocarbon releases is a primary goal for all Expro employees.
The No Leak is Acceptable campaign video is based on a football team’s training day in preparation for a big match. It stars Jackie McNamara, Dundee United football club’s manager, who was more than happy to come on board to help highlight the links between the most popular sport on the planet and the offshore industry.
The award jury stated that “the Expro video was perfectly pitched for the target audience and handled the issue of health and safety in a different way”.
‘No Leaks’ beat off stiff competition in a very competitive sector from entries by The Royal Bank of Scotland and Heineken among others. The video was nominated in this category by the production company Greenroom Films.
The Awards are run by the Institute of Internal Communication Scotland (IoIC) of which Greenroom Films are a member. The institute exists to deal with common issues and concerns within the industry, to share best practice and to encourage excellence in all aspects of internal communications. The IoIC is the UK’s leading professional body for all those involved in internal communications.
Keith Palmer, Expro’s Europe CIS region director, said: “Rarely does a health and safety video win a best employee communication award so it’s great to be recognised.
“Safety is of paramount importance to us and this original initiative highlights Expro’s commitment to safety and the prevention of hydrocarbon leaks.”
The video can be found here:
Press Release, March 12, 2013